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What Do I Put on My Website’s Home Page?
Deciding what makes it to your website’s home page can be a particularly daunting task. In the age of parallax themes (the never-ending-scrolls-forever-style themes), there is often a desire to throw...
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Five Things I Learned About Twitter Bios by Reading Over 4,000 User Profiles
I know you’re probably wondering how long it took to read over 4,000 Twitter bios. It was about 11 hours and 24 minutes… give or take. You may also be wondering why I read over 4,000 Twitter bios. To...
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You’re Probably Underusing Your Content… Here’s What to Do Instead
Some of my favourite moments from when I ran my own digital marketing consulting company were chatting through my clients’ digital strategies and planning out what we hoped to achieve in the following...
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Spray + Pray is Killing Your Marketing, Here’s a Better Approach
I play a lot of FPSers. For those of you that are non-gamers, FPS = first person shooter. Think Call of Duty, Halo, BioShock and Far Cry.Even if you’ve never heard of these games, stick with...
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5 Steps to Inbox Zero
Buried in e-mail? This guide will help you to ditch the e-mail overwhelm and start hitting inbox zero - the state of having zero e-mails in your inbox - consistently.While this guide uses Gmail as the...
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Have Writer’s Block? 3 Easy Ways to Generate Ideas for Your Content
I remember a phone call I had with a client once and we were chatting about a list of 10-15 blog post ideas that I had created for her. She asked me where I came up with those ideas as she figured...
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4 Things to Think About Before You Scale Marketing in Your Startup
A human being has to learn how to walk before they learn how to run, right? In a SaaS company, strengthening your business’ foundation is critical before you pour time, effort and resource into...
View ArticleOn Remote Work, Wrestlemania and Digital BFFs
John Fleischauer, Chief Talent Officer at Pivot + Edge, and I chat about Wrestlemania predictions, what it's like to not have to wear business pants, and just keeping sane in a time of...
View ArticleThe Process of Building a Brand Remotely with Trainual
I was thrilled to chat with Chris Ronzio, over at Trainual, on the Process of Building a Brand Remotely. I share tactical advice for things that you can be doing now with few resources to build your...
View ArticleB2B Marketing, Mental Health and Fellow.app on Torre.co’s Fulfilling Work...
Recently, I did an interview with Torre.co on their show, Fulfilling Work Live. It was a fantastic one-hour conversation that explored so many facets of life and business in this unique time we find...
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The Impacts on Society of Gender Bias and Inclusive Recruiting Practices for...
Thusha Agampodi, Engineering Manager at Magnet Forensics, co-hosted the first five episodes of season two of the podcast produced by the engineering faculty at the University of Ottawa and I am so...
View ArticleStarting the Start-Up with Erin Blaskie on The Moment That Changed Everything...
I loved chatting with Steve, the host of The Moment That Changed Everything, about my passion for building brands from the ground up, how starting a new job during a pandemic has gone, the behind-the...
View ArticleMastering Marketing, Erin Blaskie on Shane Parrish’s Farnam Street Podcast
Director of Marketing at Fellow, Erin Blaskie, chats with Shane Parrish about the evolution of digital marketing, improving your marketing strategies, knowing your customer and the strengths and perils...
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5 Steps to Kickstart Your Personal Brand
Today I want to talk to you about building a personal brand.A lot of people get really overwhelmed and look ahead to folks that have been in the space, building their personal brands for a long time....
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Build Brand Credibility with the “Halo Effect”
Today, I'm going to teach you about one of my favourite brand elevation strategies that I've used in many, many different companies across a bunch of different industries: The Halo Effect. If you're...
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